最近大熱的《三十而已》女主角之一王漫妮，市場營銷專業(yè)8年從業(yè)經驗。其實市場營銷專業(yè)，是各大公司的專門負責盈利部門，也是公司心臟。如果你想做一名營銷人才，今天小編就為大家整理了2023利茲大學市場營銷專業(yè)申請條件是多少?4大方向均支持轉專業(yè)!希望對你有所幫助，有任何問題都可以咨詢IDP留學顧問哦!

　　1. Advertising and Marketing MA 廣告和市場營銷碩士

　　申請條件：學士學位，二等一(榮譽)或同等學歷。本課程主要針對具有一般商業(yè)或非商業(yè)背景的學生;但是，但也不限制以前學習過市場營銷的學生進入。*劉同學利茲大學國際市場營銷管理成功案例

　　課程設置：

　　Compulsory modules 必修課程

　　You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.

　　Consumer Behaviour 15 credits

　　Marketing Communications 15 credits

　　Advertising 15 credits

　　Global Strategic Marketing 15 credits

　　Media Planning and Strategy 15 credits

　　Public Relations and Corporate Communications 15 credits

　　Marketing Research 15 credits

　　Professional Skills and Employability 15 credits

　　Dissertation OR Marketing Consultancy Project 30 credits

　　Optional modules (selection of typical options shown below) 選修課程

　　You’ll also choose two optional modules.

　　兩門選修課程

　　Brand Management and Corporate Identity 15 credits

　　Sales Promotion and Sponsorship 15 credits

　　Social Media Marketing 15 credits

　　Direct, Digital and Interactive Marketing 15 credits

　　學費：£24,500 (total)

　　2. Consumer Analytics and Marketing Strategy MSc 客戶分析和市場戰(zhàn)略碩士

　　申請條件：任何專業(yè)二等一學士學位;量化技能是理想的但不是必須;有處理量化材料的意愿。

　　課程設置：

　　Compulsory modules 必修課程

　　Geographic Data Visualisation & Analysis 15 credits

　　Big Data and Consumer Analytics 15 credits

　　Predictive Analytics 15 credits

　　Applied GIS and Retail Modelling 15 credits

　　Business Analytics and Decision Science 15 credits

　　Consumer Behaviour 15 credits

　　Marketing Research Consultancy Project 15 credits

　　Digital and Interactive Marketing 15 credits

　　Marketing Strategy 15 credits

　　Optional modules (selection of typical options shown below)選修課程

　　Choose two optional modules (45 credits) from the following.

　　Dissertation - Consumer Analytics 30 credits

　　Dissertation OR Marketing Consultancy Project 30 credits

　　Geodemographics and Neighbourhood Analysis 15 credits

　　Corporate Social Responsibility and Sustainability 15 credits

　　Change Management and Communication 15 credits

　　學費：£24,500 (total)

　　3. Corporate Communications, Marketing and Public Relations MA 企業(yè)傳播、市場營銷和公共關系

　　申請條件：二等一學士學位，任何專業(yè)。

　　課程設置：

　　Compulsory modules 必修課程

　　Global Strategic Marketing 15 credits

　　Corporate Communications and Reputation Management 15 credits

　　Corporate Communications Strategy 15 credits

　　Corporate Social Responsibility and Sustainability 15 credits

　　Brand Management and Corporate Identity 15 credits

　　Social Media Marketing 15 credits

　　Public Relations in Practice 15 credits

　　Marketing Research 15 credits

　　Marketing Communications 15 credits

　　Marketing Dissertation/Project 30 credits

　　Optional modules (selection of typical options shown below)

　　Persuasive Writing and Speechmaking 15 credits

　　Change Management and Communication 15 credits

　　Digital and Interactive Marketing 15 credits

　　學費： £24,500 (total)

　　4. International Marketing Management MSc 國際市場營銷管理碩士

　　優(yōu)勢：本課程經特許市場營銷學院(CIM)認證，讓您有機會通過CIM Graduate Gateway獲益。這意味著您可以致力于CIM資格認證，并將免除選定的評估。

　　申請條件：二等一學士學位，任何專業(yè)。

　　課程設置：

　　Compulsory modules 必修課程

　　Global Strategic Marketing 15 credits

　　Corporate Communications and Reputation Management 15 credits

　　Corporate Communications Strategy 15 credits

　　Corporate Social Responsibility and Sustainability 15 credits

　　Brand Management and Corporate Identity 15 credits

　　Social Media Marketing 15 credits

　　Public Relations in Practice 15 credits

　　Marketing Research 15 credits

　　Marketing Communications 15 credits

　　Marketing Dissertation/Project 30 credits

　　Optional modules (selection of typical options shown below) 選修課程

　　Persuasive Writing and Speechmaking 15 credits

　　Change Management and Communication 15 credits

　　Digital and Interactive Marketing 15 credits

　　學費： £24,500 (total)

　　以上就是小編整理的2023利茲大學市場營銷專業(yè)申請條件的相關資訊，希望對你有所幫助。出國留學是一個具有挑戰(zhàn)性的過程，除了不斷提高自己的各項水平之外，找準時間點，掌握關鍵信息，也是成功獲得Offer的通關秘籍。成立50余年，協助10余萬名學生成功留學的IDP中國竭力為您提供專業(yè)的申請指導，助您實現留學夢！